About the AdSense Approval Checker
This free tool checks your website against the requirements Google publishes for new AdSense publishers and turns the result into one readiness score out of 100. Every requirement shows what was found on your site, why Google asks for it, and the exact step that fixes it.
The check reads only the public version of your site, exactly like a reviewer would. Nothing is installed, no AdSense login is needed, and speed data comes from the Google PageSpeed Insights API.
How to Use the AdSense Approval Checker
- Enter your website address and select Check my site.
- Wait about a minute while the checker reads your pages the way an AdSense reviewer would.
- Start with the “Do this before you apply” list — those items are the usual rejection reasons.
- Open each group to see what was found, why Google asks for it and the exact fix.
- Fix everything, wait until the changes are live, run the check again, then apply in AdSense.
What Google Checks Before Approval
- Required pages — privacy policy (with cookies and third-party advertising), about, contact, and ideally terms or a disclaimer.
- Content — enough original pages and enough depth on each page.
- Site quality — a clear menu, finished pages, and nothing that breaks Google publisher policies.
- Technical basics — HTTPS with a valid certificate, a mobile-friendly layout, reasonable speed, working links and an AdSense crawler that is not blocked in robots.txt.
- Before and after applying — cookie consent for EEA and UK visitors, the ads.txt file, and your site age.
Common Reasons AdSense Rejects a Site
- Low value content — too few pages, or pages that are too short and thin.
- Missing required pages — no privacy policy, contact or about page.
- Site under construction — placeholder text, sample pages or broken links.
- Policy problems — adult, gambling, hacking, pirated or drug-related content.
- Hard to use — no clear menu, not mobile friendly, or very slow pages.
AdSense Approval FAQs
Does a green score guarantee approval?
No. Google reviews every site manually. This tool checks the published requirements and the common rejection reasons, so a green result means you are ready to apply — not that approval is certain.
How many pages does a site need for AdSense?
Google does not publish a number. In practice, sites with around 25 to 30 helpful, original pages and regular publishing are approved far more often than sites with a handful of short pages.
Do I need ads.txt before applying?
No. Add ads.txt after approval, using the publisher ID AdSense gives you. Until then the checker simply reports whether the file exists.
Can I check a site I do not own?
Yes. The check only reads public pages, so you can also use it to see how a competitor set up their site before they were approved.
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